Provide clarity throughout the customer journey:
Issuer benefits
Eliminate confusion
Removing transaction confusion eliminates invalid disputes
Reduce revenue loss
Avoid unnecessary chargebacks from friendly fraud and customer disputes
Deflect disputes
Redirect non-fraudulent disputes to the merchant
Reduce OPEX
Reduce call center volume and dispute handling expenses
Increase acceptance
Prevent spending disruption and trust more transactions
Improve experience
Improve customer experience and satisfaction
Merchant Benefits
- Reduce friendly fraud - Provide purchase clarity to remove upfront confusion and eliminate unnecessary disputes
- Eliminate revenue loss - Help consumers recognize their purchases to reduce refunds and revenue loss
- Reduce chargebacks costs - Avoid unnecessary chargebacks from friendly fraud and customer disputes
- Increase acceptance - Prevent false declines and increase acceptance as issuer fraud models improve
- Engage consumers - Redirect disputes from issuer to merchant by providing clear contact information

